CCI Tech Blog

For years, Facebook was the undisputed king for businesses seeking online engagement. Its massive user base offered unparalleled reach, connecting companies with billions globally. Sophisticated tools allowed precise audience targeting based on demographics, interests, and behaviors. Businesses effectively built brands, fostered communities through direct interaction in comments and groups, drove website traffic, and even handled customer service, often benefiting from significant organic visibility.

However, as time has passed, the landscape has dramatically shifted.

You don’t want to get spammed; nobody does. Unfortunately, it happens to EVERYONE, and it’s just getting worse. All this unwelcome correspondence happens over the phone, through email, and especially on social media. In today’s blog, we’ll talk a little bit about how social media puts users at risk and what you can do to keep that risk from becoming a problem for you. 

All it takes is a couple minutes on social media to see all of the “outrage” over whatever is happening in the world at the moment. Before you know it, you’re invested in some issue that you’ve never heard of up until that moment, and you’re left wondering, “Why?” Today, we want to explore this phenomenon of how social media brings you to care so deeply about things that are rarely actually your problem (and why it can be so harmful).